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The Social Imagination Project

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The only way to create a new future is to imagine it.

The social imagination project is a global initiative where we encourage women to come together to learn all the possibilities new tech, a chance to use your creativity to imagine new horizons and a platform where we can share ideas to create a united global vision. 

We are currently designing a series of events for June 2026 where we invite experts, futurists and tech leaders to show us the exciting opportunities coming our way and present the societal changes needed to ensure we all benefit.

You can attend and participate alone, but this assignment is best executed around a kitchen table with a group of friends to participate live or with a Social Imagination Project Kit, it's like the Tupperware model for female rebellion with everything you need to bring your friends or group of colleagues together to spend a night around a table talking abut the things that matter. Each kit contains, Invites, preparation materials, a filmed interview with an expert along with conversation starters and workbooks so the group can learn, discuss and organise.

Our ultimate goal is creating a film and exhibition of a vision for the future everyone can imagine.

GROUP

Join Our Journey
To A New World

In the 1960s we saw something that seemed absolutely impossible. A Black woman in a position of authority. Nyota Uhura was a polyglot, translator and communications officer on the USS Enterprise,

 

We are now facing a time where we are boldly going where no man has gone before and the Uhura circle is where we organise events, share our ideas, creations and new information and research.

Wrangling The Algorithm

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Our Wrangling The Algorithm experiments...

...are the perfect demonstration of the matriarchs spotting a pattern and taking action.

 

We originally launched the 7th Tribe on May 28th 2025. By mid June we knew something was very wrong. Our comms strategy was based on reaching our 16,000 LinkedIn followers. Our posts were reaching less than 300. We set about finding out why. By the end of the year we had conducted a number of tests, identified the problem as proxy bias and made the subject global news with articles in all the major news outlets.

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DOWNLOADS

What We've Learned So Far

After our first experiments our reach went from 2,000 impressions per week to 180,00. But was it for the right reasons? We set about delving deeper and brought in a few allies. The results were eye opening!  Catch up on sessions 1,2 & 3 for £10. 

COMMS CAMPAIGN

Fairness In The Feed

What started out as solving a business problem for the 7th Tribe turned into the Fairness in the Feed campaign where everyone can let LinkedIn know exactly what they think of the bias in the algorithm.

Join Our Next Experiment - Launching Soon

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