Jane Evans has always ben radical. She created the first ad to show a divorced couple. The first to show a couple living together. The first where men did housework – and did it well. She launched James Squire, Australia’s first craft beer, and gave us the Tim Tam Genie, a campaign that is still running more than 30 years later.

When she ‘aged out’ of the advertising industry, she began campaigning fearlessly for midlife women. Through the Uninvisibility campaign, the Visible Start programme to get women back into the workforce, and her bestselling book Invisible to Invaluable: Unleashing the Power of Midlife Women, written with Carol Russell, she changed the narrative around age, value and visibility.

Now she uses all her skills to build community and create new narratives. She has launched and explained every major tech advancement since the dawn of computing, so she is used to translating what’s coming next. And her uncanny knack for predicting the future has proved correct time and time again.

Which is why she set up the 7th Tribe. She saw what was heading our way. She also saw the solution. The world needs a powerful matriarchy to balance the patriarchal madness that seems to be everywhere right now. She has created a platform where matriarchs can gather, learn and take action — and she is taking to stages worldwide to tell a story of what the world could be like if it were designed as it should be.

For all of us.