Future

The greatest thing about being an advertising creative is that before you get a brief, a very clever strategist has read white papers, research reports, and academic materials that most people either can’t get access to or glaze over halfway down the first page. The strategist then gives a rational explanation of everything they have learned to a creative brain blessed with the genius of simplicity, and a level of complexity most can’t comprehend. The definition of creativity

AI generated image of Benjamin Netanyahu at 18 years old When I was ten years old I saw the face of Tutankhamun encased in gold and I was...